Tourism and Recreation - Event Manager

Tourism and Recreation - Event Manager | WSB Merito University in Poznań

The Event Manager master's specialization at WSB Merito University in Poznań is a 4-semester program delivered in a hybrid format. It bridges the gap between creative marketing and rigorous logistical management within the global MICE industry.

Core Educational Highlights

• Strategy & Marketing: Creating high-impact event marketing strategies to attract high-value corporate clients.
• Operational Excellence: Managing the entire lifecycle of professional business meetings, incentive trips, and large-scale sports events.
• Contracting & Sponsorship: Mastering the art of negotiation with subcontractors and securing strategic sponsors for major events.
• Legal Frameworks: Understanding the legal requirements and safety protocols for organizing massive public gatherings.

Professional Outcomes

Graduates from WSB Merito University in Poznań are prepared for high-level roles in the international event landscape:

• Global Event Manager
• Business Tourism Coordinator
• MICE Specialist
• Conference & Hospitality Manager