Marketing Management Master’s Programme | Lazarski University

The Marketing Management master’s programme at Lazarski University is an English-taught programme designed for students who want to advance their expertise in brand management, customer relationships, digital marketing, consumer research, and strategic marketing decision-making.

The programme prepares students for leadership roles in marketing and helps them develop the skills needed to make effective marketing decisions in a competitive business environment.

Education and Curriculum

The programme is taught in English and lasts 2 years.

It covers strategic management, managerial economics, sales management, business law, brand innovation, digital marketing, consumer research, marketing logistics, integrated marketing communications, brand management, consumer behaviour, data analysis, leadership, coaching, and mentoring.

Applied Learning Approach

The main objective of the programme is to help students analyze marketing trends, design effective data-driven marketing strategies, and develop innovative problem-solving skills.

Theoretical frameworks are combined with practical applications through interactive discussions, case studies, individual assignments, and group projects.

Core Competencies

Beyond marketing knowledge, the programme strengthens leadership, project management, team management, decision-making, communication, and negotiation skills.

Students are also supported in preparing for the Dimaq certification exam, helping them strengthen their competitiveness in the job market. Classes held in the afternoons offer students the flexibility to combine their studies with work.

Career Prospects

Graduates may pursue career opportunities in marketing analytics, online advertising, e-commerce, social media, marketing consultancy, public relations, brand management, and strategic marketing.

Potential roles include:

• Marketing Strategist
• Digital Marketing Specialist
• Brand Manager
• Customer Relationship Manager (CRM)