Marketing and Sales - Sales in Inovative Enterprise

Marketing and Sales - Sales in Inovative Enterprise | WSB Merito University in Poznań

The Sales in an Innovative Enterprise specialization at WSB Merito University in Poznań is a 4-semester master's degree designed to shape agile sales leaders for the 21st-century economy.

Core Educational Highlights

• Psychology of Persuasion: Mastering the behavioral triggers that build long-term customer loyalty and successful negotiations.
• Advanced Sales Management: Strategic oversight of sales teams, market research, and multi-channel distribution.
• Tech-Driven Sales: Leveraging CRM and Big Data analytics to drive high-conversion sales cycles.
• Strategic Branding: Creating and managing personal and corporate brands in a digital-first world.

Practical Approach & Internships

• Industry Expert Lectures: Learning directly from market practitioners who solve real business cases in the classroom.
• Flexible Hybrid Learning: A mix of on-site and digital education to suit working professionals.
• Professional Placement: 480 hours of internships in growth-oriented companies to ensure a strong entry into the job market.

Professional Outcomes

Graduates from WSB Merito University in Poznań are equipped for senior roles in global environments:

• Sales Strategy Director
• Digital Transformation Consultant
• International Marketing Manager
• Customer Experience (CX) Designer
• Business Development Executive