Advertising

Marketing (Advertising specialisation) at VIZJA University is a 3-year Bachelor’s (first-cycle) degree programme conducted in full-time mode in English or Polish.

This programme is designed for students who want to understand how brands attract customers, build strong relationships with audiences, and succeed in competitive markets. It combines creativity with analytical skills, preparing students to design, implement, and manage effective marketing and advertising strategies.

Within the Advertising specialisation, students gain practical knowledge in:

• Planning and executing advertising campaigns across multiple media channels
• Understanding consumer psychology and advertising impact
• Developing marketing and promotional strategies
• Organising promotional events and loyalty programmes
• Working with creative teams, clients, and media organisations
• Using modern digital and traditional advertising tools

Graduates are prepared for careers in advertising agencies, marketing departments, PR and media companies, creative studios, and event organisations.

Typical job roles include advertising specialist, media planner, content specialist, and content creator. The programme also provides a strong foundation for further Master’s studies in marketing or related fields.

Graduates may also progress into managerial positions or establish their own advertising agencies.