Marketing Management

The Marketing Management master’s programme at Lazarski University is an English-taught programme designed for students who want to advance their expertise in brand management, customer relationships, digital marketing, consumer research and strategic marketing decision-making. The programme prepares students for leadership roles in marketing and helps them develop the skills needed to make effective marketing decisions in a competitive business environment.

The programme is taught in English and lasts 2 years. Marketing Management covers strategic management, managerial economics, sales management, business law, brand innovation, digital marketing, consumer research, marketing logistics, integrated marketing communications, brand management, consumer behaviour, data analysis, leadership, coaching and mentoring.

The main objective of the programme is to help students analyse marketing trends and business challenges, design effective data-driven marketing strategies and develop innovative problem-solving skills. Students combine theoretical frameworks with practical applications through interactive discussions, case studies, individual assignments and group projects.

The programme does not only provide marketing knowledge; it also strengthens leadership, project management, team management, decision-making, communication and negotiation skills. Graduates leave with a holistic understanding of marketing principles and the professional skills required to perform successfully across a wide range of industries.

This programme is suitable for students who feel comfortable using social media and AI applications, are creative, enjoy creating new things, are interested in understanding consumer behaviour, are sensitive to the needs of others, are motivated to learn through experience and are open to new ideas. Since classes are held in the afternoons, the programme also gives students the opportunity to combine studies with work or other studies.

Graduates may pursue career opportunities in marketing analytics, online advertising, communication, e-commerce, social media, marketing consultancy, public relations, brand management, marketing strategy, customer relationship management, sales management and digital marketing. The programme also supports students in preparing for the Dimaq certification exam, helping them strengthen their competitiveness in the job market.

For students who want to study marketing management in English in Poland, Lazarski University’s Marketing Management master’s programme offers a strong option with its practical learning model, modern digital marketing focus, emphasis on leadership and managerial skills, and career-oriented approach.