MARKETING COMMUNICATION MIX

WSB University in Wrocław offers a Bachelor's degree in Marketing Communication Mix, which prepares students for a successful career in marketing communication. The program is designed to provide students with an understanding of the complex nature of marketing communication, including advertising, public relations, sales promotion, personal selling, and direct marketing. Students will learn how to create integrated marketing communication campaigns that effectively reach and engage target audiences through various media channels.

The faculty responsible for this program is composed of experienced marketing professionals and academics who bring a wealth of knowledge and expertise to the classroom. They provide students with a comprehensive understanding of marketing communication theories and strategies, as well as practical skills in market research, creative development, media planning, and evaluation of marketing communication campaigns.

The program curriculum is constantly updated to reflect the latest trends and innovations in the marketing communication industry. Students will also have the opportunity to work on real-life marketing communication projects, giving them hands-on experience in designing and executing marketing campaigns. The program prepares graduates for a variety of career paths in marketing, advertising, public relations, and media industries.