Marketing and Sales - Sales in an Innovative Enterprise

WSB Merito Warsaw University – Marketing and Sales Master’s Program

The Marketing and Sales Master’s program offered by WSB Merito Warsaw University is a 4-semester, English-taught graduate program based in Warsaw (Warszawa), focused on modern marketing and sales strategies in the era of digital transformation. The program provides students with strong skills in data analysis, customer relationship management (CRM), advertising campaign design, digital marketing, and strategic sales planning. It is delivered in both hybrid and traditional (on-site) formats, combining academic knowledge with practical business experience.

Throughout the program, students participate in group projects, simulations, case studies, and internships with industry partners, gaining real-world business experience. The curriculum includes courses such as business models, marketing strategies, B2B marketing and sales, modern brand management, business intelligence, forecasting in marketing, and advanced advertising techniques. Graduates are prepared for careers in advertising agencies, e-commerce companies, media houses, corporate sales departments, and marketing consultancy firms, equipped with strong practical and strategic competencies.