Marketing and Sales - Marketing in Digital Transformation

Marketing and Sales - Marketing in Digital Transformation | WSB Merito University in Poznań

The Marketing in Digital Transformation specialization at WSB Merito University in Poznań is a 4-semester master's degree that prepares students to lead in the evolving digital landscape. It focuses on the intersection of human psychology, artificial intelligence, and strategic management.

Core Educational Highlights

• AI-Powered Marketing: Practical application of artificial intelligence and automation in business processes.
• Digital Innovation: Mastering the design of modern digital products and services tailored for global markets.
• Legal & Ethical Tech: Navigating the complex legal landscape of digital transformation and online security.
• Leadership & Resilience: Developing mental stamina and leadership skills to thrive in high-pressure, rapidly changing tech environments.

Practical Approach & Professional Placement

• Work-Ready Learning: Solving real business problems through case studies, market simulations, and internships with industry partners.
• International Perspective: Core subjects like "Leadership" and "Ecology" are taught in English, with options for further specialized courses in English.
• Industry Experience: 480 hours of professional internships ensure graduates enter the job market with credible experience and professional networks.

Professional Outcomes

Graduates from WSB Merito University in Poznań are equipped for leadership in the global digital economy:

• Digital Transformation Consultant
• AI Marketing Specialist
• Global Digital Strategy Manager
• Innovation & Product Designer
• Strategic Branding Expert