Marketing and Sales - Marketing in Digital Transformation

WSB Merito Warsaw University – Marketing in Digital Transformation Master’s Program

The Marketing in Digital Transformation Master’s program offered by WSB Merito Warsaw University is a 4-semester, English-taught graduate program based in Warsaw (Warszawa), focused on the impact of digital transformation on modern marketing and business processes. The program provides advanced knowledge in digital marketing, marketing automation, data analysis, innovation management, and customer behavior in digital environments. It is delivered in both hybrid and traditional (on-site) formats, combining academic learning with practical industry experience.

Students gain hands-on experience through group projects, simulations, case studies, internships, and lectures delivered by industry practitioners. The curriculum includes topics such as design thinking, digital innovations in business, neuromarketing, business intelligence, advanced marketing automation, and modern brand management. Graduates are prepared for careers as digital marketing managers, marketing automation specialists, digital data analysts, content managers, social media specialists, and digital marketing directors in international business environments.