Marketing and Sales

Marketing and Sales is a bachelor’s program that provides students with comprehensive knowledge of effectively promoting products and services, managing customer relations, and developing sales strategies in the modern business world. Throughout the program, students gain insight into marketing principles, consumer behavior, brand management, digital marketing, sales techniques, market research, and strategic communication. During their studies, students develop analytical thinking, persuasion, communication, customer-oriented approaches, and strategic decision-making skills. The program aims to prepare graduates for successful careers in the private sector, international companies, advertising agencies, sales departments, and entrepreneurship.