Management - Marketing & sales

WSB Merito Warsaw University – Marketing and Sales Master’s Program

The Marketing and Sales Master’s program offered by WSB Merito Warsaw University is a 4-semester, English-taught graduate program focused on modern marketing strategies and sales management in the context of digital transformation. The program equips students with advanced skills in data analysis, customer relationship management (CRM), digital marketing, advertising campaign design, and strategic sales planning. It is delivered in both hybrid and traditional (on-site) formats, combining academic theory with hands-on business practice.

Throughout the program, students work on real business cases, group projects, simulations, and internships with partner companies, gaining practical industry experience. The curriculum includes subjects such as marketing strategies, business intelligence, B2B marketing and sales, modern brand management, forecasting in marketing, and digital advertising techniques. Graduates are prepared for careers in advertising agencies, e-commerce companies, media houses, corporate sales departments, and marketing consultancy firms, with strong practical and strategic business competencies.