International Trade - International Business

International Trade - International Business | WSB Merito University in Poznań

The International Business program at WSB Merito University in Poznań is a 6-semester undergraduate journey conducted entirely in English. It bridges the gap between traditional economic theories and the modern, digitalized global trade landscape.

Core Learning Highlights

• Mastering Global E-commerce: Learning how to build online shops and automate sales on global platforms.
• Export & Regulations: Gaining expert knowledge on customs, taxes, and cross-border trade legalities.
• Marketing Excellence: Exploring SEO and e-marketing to attract a worldwide customer base.
• Practical Tools: Implementing CRM systems and understanding export financing/grants.

Practical Approach & Internships

• Work-Ready Education: Intensive 960 hours of internships designed by cooperating employers to ensure hands-on experience.
• Business Simulations: Making real-time decisions in simulated market conditions using modern IT tools.
• Intercultural Competence: Specialized courses in "World Regions and Cultures" and "Intercultural Business Communication."

Professional Outcomes

Graduates from WSB Merito University in Poznań are prepared for high-impact roles:

• International Strategy Specialist
• Global Marketing Specialist
• Key International Accounts Manager
• International Market Analyst