International Marketing Bachelor’s Programme | University of Łódź (Uniwersytet Łódzki)

The International Marketing bachelor’s programme at the University of Łódź is a new, prestigious undergraduate degree designed for high school graduates with exceptional English proficiency who aspire to build professional careers in international corporations and global public organizations.

Practical Training and Expertise

The programme encompasses over 1200 hours of instruction focused on international business and social studies. Courses are delivered by academic instructors with real-world experience and external practitioners from international consulting agencies, non-profits, and both local and central public institutions, ensuring students gain highly applicable practical knowledge.

Curriculum and Core Competencies

The curriculum includes core courses in communication and marketing, alongside specialized practical modules. Students will master essential skills such as:

• International negotiations and presentation techniques.
• Creative problem-solving.
• Data analysis and the application of information technology in marketing decision-making.
• Human resources and management in a multicultural environment.

Career Prospects and Internship Opportunities

Students are provided with ample opportunities for extensive training in selected companies and institutions. Graduates are prepared to secure specialist roles in diverse organizations operating in local and international markets.

Potential roles include:

• Marketing Specialist
• Account Manager
• Sales, Trade, and Promotion Specialist
• Data Analyst
• Media, Advertising, and PR Agency Professional

The International Marketing programme at the University of Łódź empowers students to seek employment both in Poland and abroad, opening up new and exciting opportunities for professional growth.