Bachelor in Management and Sociology in Business and Media | Kozminski University

The Bachelor in Management and Sociology in Business and Media is a unique, interdisciplinary undergraduate programme designed for students who seek to understand the intersection of management practices, societal structures, and the rapidly evolving media landscape. Taught entirely in English, the programme provides students with a sophisticated toolkit covering business administration, media management, labour dynamics, and the sociological underpinnings of modern organisations.

The curriculum encourages students to analyze the complex relationship between the business world and media industries through lenses such as corporate leadership, marketing strategy, public relations, and content production. By exploring how societal norms and cultural dynamics influence corporate behaviour and media consumption, students develop a holistic perspective on professional challenges. The ultimate objective is to equip graduates with the skills to develop effective management strategies while executing socially responsible projects within the media and business sectors.

Career Opportunities Graduates possess a rare combination of business acumen and sociological insight, making them highly effective in roles that require an understanding of human behaviour and corporate positioning:

• Corporate Communications and Public Relations: Crafting corporate narratives and managing public perception and stakeholder engagement,
• Media Management and Content Strategy: Leading projects in media houses, digital agencies, and content production firms,
• Human Resources and Organizational Culture: Managing workforce dynamics, fostering corporate culture, and enhancing employee engagement,
• Marketing and Digital Strategy: Analyzing target audiences and developing campaigns aligned with cultural trends and societal shifts,
• Corporate Social Responsibility (CSR) and NGO Management: Designing and leading social impact initiatives within global firms or non-profit organisations.