E-commerce and Marketing Management

The E-commerce and Marketing Management bachelor’s programme at Lazarski University is an English-taught programme designed for students who want to build a career at the intersection of marketing, digital communication and online business. The programme combines academic knowledge with practical learning and helps students develop the creative, analytical, strategic and technological skills needed in today’s digital business world.

The programme is taught in English and lasts 3 years. E-commerce and Marketing Management covers marketing strategy, consumer behaviour analysis, digital marketing tools, social media management, brand development, public relations, advertising, e-commerce business models, online sales logic, customer journey, customer engagement, technology and innovation in e-commerce, legal and financial aspects of management, ethical business, sustainable development and social responsibility.

The programme is structured in three stages. In the first year, students complete two projects, one per semester, using a problem-based learning approach to apply course knowledge to practical business challenges. In the second year, students take part in a computer simulation game to strengthen their practical understanding and decision-making skills. In the third year, students complete 725 hours of internship and can benefit from the Career 360 project offered by the Faculty of Economics and Management.

One of the key strengths of the programme is its focus on practical skills that can be used directly in business. Students learn through projects, simulation games, workshops, lectures delivered by experienced practitioners and opportunities to participate in faculty initiatives. The programme also helps students build valuable job-market credentials, including certificates related to digital marketing and e-commerce.

The E-commerce and Marketing Management programme is suitable for students interested in digital marketing, social media, branding, online business, consumer psychology, innovation, problem-solving and hands-on learning. It helps students understand how brands grow in digital environments, manage online businesses and customer experiences, combine data analysis with creative strategy development and build skills valued across marketing and e-commerce industries.

Graduates may pursue career opportunities in digital marketing, search engine optimisation, user experience, internet advertising, marketing analytics, business analysis, consulting, social media and communication, customer experience, online services, public relations, branding, logistics coordination, e-commerce, online business development and entrepreneurship.

For students who want to study e-commerce and marketing in English in Poland, Lazarski University’s E-commerce and Marketing Management bachelor’s programme offers a strong option with its practical education model, modern digital marketing focus, 725-hour internship, practitioner-led teaching and career-oriented approach.