E-commerce and Marketing Management Bachelor's Programme | Lazarski University (Uczelnia Łazarskiego)

The Lazarski University E-commerce and Marketing Management bachelor’s programme is an English-taught undergraduate degree designed for students who want to build a career at the intersection of marketing, digital communication, online business models, and modern technology.

The programme combines academic knowledge with applied training to help students develop the creative, analytical, strategic, and technological skills needed in the digital business world.

The programme is taught in English and lasts 3 years in a full-time mode. It covers a wide range of areas including marketing strategy, consumer behavior analysis, digital marketing tools, social media management, brand development, e-commerce business models, online sales logic, customer journey, technology and innovation, and ethical business practices.

The programme features a three-stage educational structure:

• First Year: Problem-based learning with applied projects each semester.
• Second Year: Strengthening decision-making skills through computer-based simulation games.
• Third Year: Gaining professional experience via a 725-hour internship and the Career 360 project.

A key strength of the programme is its focus on practical skills directly applicable to the business world. Students receive an education close to real market experience through projects, workshops, and courses taught by experienced industry professionals. Furthermore, by earning certifications in digital marketing and e-commerce, students can build a highly valued profile in the job market.

Graduates can pursue career opportunities in digital marketing, search engine optimization (SEO), user experience (UX), internet advertising, marketing analytics, brand management, e-commerce, and entrepreneurship. For students aiming to study in Poland in English, the Lazarski University E-commerce and Marketing Management programme is a strong choice with its 725-hour internship opportunity, modern digital-focused curriculum, and career-oriented approach.